PRIVACY POLICY

Last Updated: December 9, 2024

1. INTRODUCTION

Mustang Marketing (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

By using our services or providing us with your information, you consent to the practices described in this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

We collect information you voluntarily provide to us, including:

Contact Information:

  • Name
  • Business name
  • Email address
  • Phone number
  • Mailing address
  • Job title

Business Information:

  • Industry type
  • Company size
  • Website URL
  • Social media profiles
  • Business goals and needs

Account and Service Information:

  • Login credentials for platforms we manage (with your permission)
  • Payment information (processed securely through third-party processors)
  • Project details and preferences
  • Communication preferences

Communications:

  • Messages sent through contact forms
  • Email correspondence
  • Phone call records
  • Text message conversations (when you opt-in)
  • Meeting notes and consultation details

2.2 Information Collected Automatically

When you visit our website or interact with our digital properties, we automatically collect:

Device and Browser Information:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Screen resolution
  • Language preferences

Usage Information:

  • Pages visited
  • Time spent on pages
  • Click patterns
  • Referring website
  • Date and time of visits
  • Search terms used to find our site

Cookies and Tracking Technologies:

  • Session cookies
  • Persistent cookies
  • Web beacons
  • Analytics data (Google Analytics, etc.)

2.3 Information from Third Parties

We may receive information about you from:

  • Social media platforms (when you engage with our content)
  • Advertising partners
  • Data enrichment services
  • Business partners and referral sources
  • Public databases and directories

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 Provide Services

  • Deliver marketing services you’ve requested
  • Create and manage websites
  • Execute SEO campaigns
  • Manage advertising accounts
  • Create content and marketing materials
  • Generate leads for your business
  • Provide customer support

3.2 Communication

  • Respond to inquiries and requests
  • Send service updates and notifications
  • Provide appointment reminders
  • Send marketing and promotional messages (with consent)
  • Send newsletters and educational content
  • Conduct surveys and gather feedback

3.3 Business Operations

  • Process payments and manage accounts
  • Maintain and improve our services
  • Analyze service performance
  • Develop new services and features
  • Conduct market research
  • Manage customer relationships

3.4 Marketing and Analytics

  • Send targeted marketing communications
  • Track website performance and user behavior
  • Analyze campaign effectiveness
  • Personalize user experience
  • Conduct A/B testing
  • Optimize our marketing efforts

3.5 Legal and Security

  • Comply with legal obligations
  • Enforce our Terms and Conditions
  • Protect against fraud and security threats
  • Resolve disputes
  • Maintain records as required by law

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who assist us, including:

Technology Platforms:

  • GoHighLevel/Lead Connector (CRM and SMS platform)
  • Email service providers
  • Website hosting services
  • Analytics providers (Google Analytics, etc.)
  • Payment processors
  • Cloud storage providers

Marketing Platforms:

  • Google Ads
  • Facebook/Meta Ads
  • LinkedIn
  • Social media management tools
  • SEO and analytics tools

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

4.2 Advertising and Marketing Partners

With your consent, we may share limited information with advertising platforms to:

  • Display targeted advertisements
  • Measure ad performance
  • Create lookalike audiences
  • Retarget website visitors

You can opt-out of targeted advertising through your browser settings or industry opt-out tools.

4.3 Business Transfers

If Mustang Marketing is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change.

4.4 Legal Requirements

We may disclose your information when required by law, including:

  • Responding to subpoenas or court orders
  • Complying with legal processes
  • Protecting our rights and property
  • Preventing fraud or illegal activity
  • Protecting the safety of our users or the public

4.5 With Your Consent

We may share your information for other purposes with your explicit consent.

5. SMS/TEXT MESSAGING PRIVACY

5.1 SMS Data Collection

When you opt-in to receive text messages, we collect:

  • Mobile phone number
  • Opt-in date and consent records
  • Message content and conversation history
  • Delivery status and engagement metrics

5.2 SMS Data Use

We use your mobile number to:

  • Send messages you’ve consented to receive
  • Provide customer service
  • Send appointment reminders
  • Deliver marketing communications (with consent)
  • Improve our messaging services

5.3 SMS Data Sharing

Your mobile number is shared only with:

  • Lead Connector/GoHighLevel (our SMS platform provider)
  • As required by law

We do not sell or rent your mobile number to third parties for their marketing purposes.

5.4 SMS Opt-Out

You can opt-out of text messages at any time by replying STOP. See our SMS Terms and Conditions for full details.

6. COOKIES AND TRACKING TECHNOLOGIES

6.1 Types of Cookies We Use

Essential Cookies: Required for website functionality (login, security, forms)

Analytics Cookies: Help us understand how visitors use our site (Google Analytics)

Marketing Cookies: Track advertising effectiveness and enable retargeting

Preference Cookies: Remember your settings and preferences

6.2 Managing Cookies

You can control cookies through your browser settings:

  • Block all cookies
  • Accept only first-party cookies
  • Delete cookies after each session
  • Receive notifications before accepting cookies

Note that blocking cookies may limit website functionality.

6.3 Third-Party Tracking

Our website may include content from third parties (social media plugins, embedded videos) that may track your activity. We do not control these third-party cookies.

6.4 Do Not Track

We currently do not respond to “Do Not Track” browser signals, as there is no industry standard for compliance.

7. DATA RETENTION

We retain your information for as long as necessary to:

  • Provide services you’ve requested
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

Typical Retention Periods:

  • Active client data: Duration of relationship plus 7 years
  • Marketing communications: Until you opt-out or 3 years of inactivity
  • Website analytics: 26 months (Google Analytics default)
  • SMS opt-out records: Indefinitely (to honor preferences)
  • Payment records: 7 years (legal requirement)

You may request deletion of your data at any time, subject to legal retention requirements.

8. DATA SECURITY

We implement reasonable security measures to protect your information, including:

  • Secure socket layer (SSL) encryption
  • Secure server infrastructure
  • Access controls and authentication
  • Regular security assessments
  • Employee training on data protection
  • Secure backup systems

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

9.1 Access and Portability

  • Request access to your personal information
  • Receive a copy of your data in a portable format

9.2 Correction

  • Request correction of inaccurate information
  • Update your contact details and preferences

9.3 Deletion

  • Request deletion of your personal information (subject to legal retention requirements)

9.4 Opt-Out

  • Unsubscribe from marketing emails (link in every email)
  • Opt-out of SMS messages (reply STOP)
  • Opt-out of targeted advertising
  • Disable cookies through browser settings

9.5 Object and Restrict

  • Object to certain processing of your data
  • Request restriction of processing in certain circumstances

9.6 Withdraw Consent

  • Withdraw consent for processing based on consent (does not affect prior processing)

To Exercise Your Rights: Contact us at hello [at] mustangmarketing.org or 317-790-2524. We will respond within 30 days.

10. CHILDREN’S PRIVACY

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will delete it immediately.

11. CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

11.1 Right to Know

You can request details about the personal information we have collected about you in the past 12 months.

11.2 Right to Delete

You can request deletion of your personal information, subject to certain exceptions.

11.3 Right to Opt-Out of Sale

We do not sell personal information. If our practices change, we will update this policy and provide an opt-out mechanism.

11.4 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

11.5 Authorized Agent

You may designate an authorized agent to make requests on your behalf.

To Submit a Request: Email: hello [at] mustangmarketing.org
Phone: 317-790-2524

We will verify your identity before processing requests.

12. INTERNATIONAL DATA TRANSFERS

We are based in the United States. If you are accessing our services from outside the U.S., your information will be transferred to, stored, and processed in the United States. By using our services, you consent to this transfer.

13. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

  • Posting the updated policy on our website with a new “Last Updated” date
  • Sending an email notification to active clients
  • Displaying a notice on our website

Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

15. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

Mustang Marketing
Fishers, Indiana

Email: hello [at] mustangmarketing.org
Phone: 317-790-2524

For Privacy-Specific Inquiries:
Email subject line: “Privacy Inquiry”

We will respond to privacy inquiries within 30 days.

SPECIFIC DISCLOSURES FOR MARKETING ACTIVITIES

Google Analytics

We use Google Analytics to analyze website traffic. Google Analytics uses cookies to collect information. You can opt-out using the Google Analytics Opt-out Browser Add-on.

Facebook Pixel

We use Facebook Pixel to measure ad performance and build targeted audiences. You can control ad preferences through your Facebook settings.

Email Marketing

We use email service providers to send marketing emails. You can unsubscribe using the link in any email.

CRM Platform

We use GoHighLevel/Lead Connector as our CRM and communication platform. They process data on our behalf under strict data protection agreements.

Your privacy is important to us. If you have any questions or concerns, please don’t hesitate to contact us.